BeckerBiz — Larry's business blog

Most people have heard of the movie Pay It Forward from a few years back. The main concept in the movie is that frequently when someone does something nice for us, we aren’t always in a position to repay that person for their kindness. Sometimes it’s actually impossible to “pay it back.” So “pay it [...]

This is another in a series on looking like a pro. Today’s focus is on the gear you use, especially in front of clients and applies to both photographers and designers. You’ve heard lots of pros suggest that ‘it’s not the gear that makes a great photographer (or designer), it’s the vision and the skills.’ [...]

This is another installment in a series of posts intended to help you make the best possible impression and be able to charge “Pro-level” fees by delivering a professional experience to your clients. When you hear the pros talk about getting started as a photographer, you’ll often hear them say things like, “The best camera [...]

Have you added anything to your business lately? Do you have a new technique? Have you learned something that you might use to differentiate yourself? Are you following industry trends and leaders to know what’s hot across the country with other designers/photographers? But more importantly… Do your customers know about your new skill/offering? Sure, we [...]

This is the first in a series of articles designed to help you appear to be an expert in front of your clients and potential clients. Look the part When somebody asks you, “what does a banker look like?” you have a picture in your head. If you went into your bank to discuss a [...]