Twitter and Facebook Aren’t All They’re Cracked Up To Be
Posted on 27 July 2011
Just because it seems like everybody is raving about the effectiveness of Facebook and Twitter as marketing tools these days, that doesn’t necessarily mean that you need to spend an inordinate amount of time researching the tricks of the trade and posting on social media all the time. You might just be wasting your time altogether.MIT could be a magic bullet for some people and a complete waste of resources for you.
Don’t get me wrong, lots of people in various situations do extremely well using Facebook and Twitter to market their services. And they aren’t necessarily lying to you when they credit lots of sales to these marketing tools. It’s just that, while you should have a Facebook presence, you don’t necessarily need to be super active there, nor do you necessarily need to be Tweeting regularly. The key is to know your market. Are you wanting to target high school seniors for portraits? In that case you had better be a voracious FB and Twitter user. On the other hand, if you’re targeting commercial builders for architectural photography, Facebook & Twitter may play little or no role in landing most of your big accounts. In those cases, you’ll probably find that more traditional marketing techniques work much more effectively. Maybe targeted direct mail, attending local Chamber of Commerce meetings, or even an old-fashioned sales call will be the right approach.
For most small businesses and freelancers, Facebook and Twitter will likely be a part of your marketing efforts. Just realize that it’s incumbent on you to know your market, know what they read and how they research people and companies they’re considering doing business with, and focus your attentions there.