My 70D Review Was A “Game-Changer”

August 17, 2014 No Comments by Larry Becker

It’s kinda crazy, but it appears I may very well have created the slogan for Canon’s impressive EOS 70D, APS-C DSLR. It’s no secret that I had access to a pre-release model of this camera as a part of my work reviewing it for B&H Photo of NY. I used the camera and wrote and recorded my review before I saw any marketing materials from Canon. In the first 10 or 12 seconds of the review, I called the camera a “Game Changer.” My review is embedded below or you can check out my review from B&H’s YouTube channel here.


And when I happened to be on Canon USA’s site last week I noticed that the slogan for the EOS 70D is “Game Changer.” How freaking cool is that!?!? I love the camera¬†and I’m honored just to fantasize that Canon might have seen and borrowed from my review. Here’s a screenshot of the Canon USA site:


Disclaimer: Seriously, regardless of my good relationship with people who work at Canon USA, I don’t know if this is just my wild imagination in response to a coincidence, or if I really did inspire Canon’s current ad campaign for the impressive EOS 70D. But it’s fun to just imagine I really might be the reason…

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